| Taken from Brand Aid |
The following article is an extended reading list following the seminar "Consumer-behavior and funds to fight AIDS in Africa":
- about the book 'Brand Aid: Shopping Well to Save the World' by Lisa Ann Richey and Stefano Ponte
- presentation of the lecture: PDF
- lecture notes, review of the book 'Brand Aid': PDF
- Daniel Ben-Ami on the 'American Express RED' card (Spiked)
- Official website of RED: Designed to help eliminate AIDS

