Wednesday, April 18, 2012

"Shop till it stops!"

Taken from Brand Aid
The following article is an extended reading list following the seminar "Consumer-behavior and funds to fight AIDS in Africa":

Media used

'The Lazarus Effect", documentary used to introduce the (RED) Product:

How RED works:

Chris Rock: "Spread RED":

Starbucks commercial:

Gisele Bündchen and the American Express RED card:

Bono on RED:

Fanmade:

Consumer comments

These comments are taken from advertisements of RED posted on Youtube:



Additional media


ABC News report on sweatshops: (needless to say I disagree)


TED talk of Dr. Mitchell Besser: "Mothers helping mothers fight HIV"



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