Wednesday, April 18, 2012

"Shop till it stops!"

Taken from Brand Aid
The following article is an extended reading list following the seminar "Consumer-behavior and funds to fight AIDS in Africa":

Media used

'The Lazarus Effect", documentary used to introduce the (RED) Product:

How RED works:

Chris Rock: "Spread RED":

Starbucks commercial:

Gisele Bündchen and the American Express RED card:

Bono on RED:


Consumer comments

These comments are taken from advertisements of RED posted on Youtube:

Additional media

ABC News report on sweatshops: (needless to say I disagree)

TED talk of Dr. Mitchell Besser: "Mothers helping mothers fight HIV"


No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...