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| Taken from Brand Aid |
The following article is an extended reading list following the seminar "Consumer-behavior and funds to fight AIDS in Africa":
- about the book 'Brand Aid: Shopping Well to Save the World' by Lisa Ann Richey and Stefano Ponte
- presentation of the lecture: PDF
- lecture notes, review of the book 'Brand Aid': PDF
- Daniel Ben-Ami on the 'American Express RED' card (Spiked)
- Official website of RED: Designed to help eliminate AIDS
Media used
'The Lazarus Effect", documentary used to introduce the (RED) Product:Chris Rock: "Spread RED":
Starbucks commercial:
Gisele Bündchen and the American Express RED card:
Bono on RED:
Fanmade:
Consumer comments
These comments are taken from advertisements of RED posted on Youtube:
Additional media
ABC News report on sweatshops: (needless to say I disagree)
TED talk of Dr. Mitchell Besser: "Mothers helping mothers fight HIV"
More:
- Blog of Lisa Ann Richey and Stefano Ponte concerning Brand Aid
- Talk by Lisa Ann Richey on Brand Aid at the STEPS Centre Seminar, 25 November 2010
- Reddit report from a "sweatshop" owner
- Another example of persuading media: Kony 2012
- Dead Aid: counter proposal
- Yash Tandon: Ending Aid Dependence
- Erik S. Reinert: How Rich Countries Got Rich ... and Why Poor Countries Stay Poor
- Africa's Middle Class
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